Once you’ve been blogging for a while you start to develop your own signature style and of course have created a library of blog posts. We all have posts that we wish we could change, and you can! Updating new posts can help strengthen your overall brand and bring more traffic to them. It can be a bit hard to figure out what to change, so here are some ways you can update your old blog post and bring you new traffic!
The obvious thing you can do first to update any old blog posts and give them new life is to take new photos! Whether it’s because the lighting in your old ones wasn’t the best, or you’ve changed your editing style, start thinking of new photos you can take for those posts. Brainstorm some ideas and start taking the photos. Make sure these ones have good lighting, are in focus, and aren’t edited too much. Also remember to take photos that help enhance the words you’ve written for the post! This can really be all you need to do for some posts to give them the update they need.
If you like the photos you already took, that’s great! If you still have the original, unedited photos, re-editing them can make a big difference for your post. You never want photos that are too dark, misaligned or are way too edited. Spend some time re-editing your photos to make them stand out and give your blog post a fresh look!
The difference between someone clicking on your post or not can all come down to the title. Look back at old blog posts that might not be doing too well with traffic and see if you can change the title to be more eye-grabbing. Also shorten any really long titles and make sure all of them give a clear idea of what the post will be about.
Over the weeks since you published your blog post you more than likely found or discovered new information that can help enhance your post. Add any new tips or ideas to your post or edit out any information you think maybe shouldn’t be there and isn’t needed anymore. You can also add any new links to other sources that will be helpful for your readers.
It’s also always good to look back on old posts that you might not think need to be re-done just to have another read through. When you’re publishing a post for the first time you’ve read it countless times before hand, and it is easy to miss common mistakes. Going back and proofreading old posts can help clean them up. And if you did change anything you always want to read the post back to make sure it all makes sense.
And that is it! Once you’ve updated your posts don’t forget to promote them on your social media accounts!