How To Promote Blog Posts


In a lot of the comments on my blogging tips posts and on various social media accounts, I’ve seen people say that one of the hardest parts of blogging for them is self promoting. It can be weird to be constantly promoting yourself and your content, and it can be a bit confusing on how you should do this + how many times a day is appropriate. So to help, here are my tips for promoting your blog posts on social media!


I have seen many people post on social media, specifically Instagram, about how they have a new blog post up on their blog. What they fail to do is tell people what the post is actually about. When promoting a post you should always tell people what the post is about, because most people won’t go have a look if they don’t know what they will be reading. People won’t stop scrolling to give it a read if it hasn’t grabbed their attention. Make sure to always say what the post is when posting about it on Instagram!


Now you can always just say the title of the post, but it is better if you give a mini description that catches someones attention. It can be in the form of asking a question or giving a little snippet of what the post will tell them and how it will help/interest them.


If you are posting about a blog post on Twitter, you should always include a visual if you can. This will grab the persons attention while they are scrolling, and result in them reading the title and potentially lead them to click on the link. You can use the same photo each time you post about the blog post, but I find using two photos from the blog post helps make it less repetitive. Just don’t share too many photos, because you want to save some for the actually post.


If you’re posting on Twitter the link will already be there in the tweet. But if you are posting about it on Instagram make sure to tell people where they can find the link. You can put it at the end of the caption that it is in your profile/bio, or you can type out your url (ex- in the caption so they have an idea of where they can go!



You should post on Instagram in general once a day (if you can’t just try to post as much as you can a week), but that doesn’t mean each post should be about a blog post. You should post about a blog post one-two times, but three the max. Now that doesn’t mean you can’t use multiple photos from one post on your Instagram, just only caption one-three of them being about the blog post and promoting the post. You want to find a healthy balance between posting about blog posts and posting more personal looks into your life.


Posting on Twitter about blog posts is really up to what you can do throughout the day, but I find posting 2-4 times a day to be the best. You should have a mix between posting about different blog posts, both new and old. You should post at different times of the day (early morning, afternoon, evening, right before going to bed, etc), so you can promote to people all over the world in different time zones. Find a system that works best for you, brings you the most traffic, and you can do in your daily life. If you are out for the day and can’t tweet, you can schedule tweets using applications like TweetDeck-which is free! Also be sure to share other tweets like Instagram photos and other photos to break up the blog posts.


Pinterest is something that you really have to be pinning all day long to get traffic. I’ve never gotten too much traffic from Pinterest but some people swear by it. There are plenty of resources that allow you to schedule pins all day long, but you do have to pay. I would suggest pinning photos in general whenever you have the free time. When it comes to blog posts pin your new ones and then each day re-pin an older blog post. This way you can keep posts on rotation. You can create a board just for your blog posts and then other ones with your blogs categories/topics (outfits, business tips, etc), and pin your own posts in those as well as other resources you find.

And those are my tips for promoting your blog posts. With trial and error you will find a system that works best for you, your schedule, and your blog. It can be hard to promote yourself, but keep in mind there is no better person to promote you, than you! Sometimes you just have to be your own biggest cheerleader.

Let me know how you currently promote your blog posts!

8 responses to “How To Promote Blog Posts”

  1. Kim says:

    Promoting is honestly the hardest thing for me. I would much rather make the content and have people come flocking over to my blog knowingly, but of course that won’t happen without hard work! Thanks for describing how you promote! All the social media outlets have different cultures that are hard to figure out at first!

    Simply Lovebirds

    • Kara Callahan says:

      If only it worked that way! You’re right about each social media outlet being different. I just remind myself that all I can do is my best! x

  2. Molly Ellis says:

    Thanks so much for this!

  3. Julia says:

    Thank YOU! I have been trying really hard to promote my blog but it can be so discouraging when you don’t see any results. I’m trying to stay motivated though and I am certainly not giving up! Thank you for the post!

    • Kara Callahan says:

      I’m glad you liked the post Julia! I know what you mean, it can be so hard but it will be worth it in the long run. Nothing good ever came easy. Wishing you all the best with your blog! x

  4. Gemma says:

    Thanks for this, super helpful for a new blogger!

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