What To Know When Working With A Brand As A Blogger


I’ve had the opportunity to work with a few brands in my short year of blogging. It is always exciting to be able to collaborate with brand. But there are things you should know and consider before working with one as a blogger. None of this is about any specific brand I have worked with in the past. These are just things I’ve learned over my time blogging. But quite a lot of them I learned just from receiving emails for collaborations. So I thought I would share some of my tips to help!

Stay True To Yourself

Don’t compromise yourself and your blog just to work with a brand. One example of this for me is that I don’t do wishlists on my blog. Although I do like to read them, I just don’t feel they fit my blog or benefit my readers. So this is something that I always turn down if included in a brand offer. Trust your gut and don’t agree to anything that you don’t feel will benefit your blog or readers.

Watch Out For Scams

There are “businesses” and “companies” that will contact you to collaborate. And although it may sound great you should always do some research on them. I have run into a few where after further research found out that it was a scam or not a reputable company. There are also brands out there where past bloggers have had negative experiences with, and often will write about on their blog. A few ways to tell if it may be a scam is to do your research, look at reviews, and if it’s too good to be true – it probably is. Also if a brand wants you to pay for any items yourself via Paypal or credit card, and then reimburse you, don’t fall for it.

Always Make Sure All The Details Of The Collaboration Are Known Before Working

Before agreeing to work with a brand, double check that everything that they want is laid out. I’ve had a few brands that once I agreed to work with them and they had sent me the item, wanted something else that wasn’t agreed upon at first. If this does happen to you just know that you’re not obligated to do it because you only agreed upon the first set of terms. So just to be safe, double checking before agreeing.

Know That Nothing Is Ever Free

Although it may seem great to get “free” things as a blogger, there really is no such thing as free. Chances are you will be working on a post for that item/product. Which means hours of thinking of an idea, coming up with photos, taking photos, writing the post, editing and proof reading, and much more. So by the time you are done you have spent hours working on it. So that item or product is no longer “free”. Keep that in mind when working with a brand and know your worth. But also know that the brand is running a business, and wants something out the collaboration too.

Outfit Details: Sweater: ASOS(Similar) | Black Pants: ASOS | Sneakers: Adidas | Baker Boy Hat: Urban Outfitters

And those are my tips for when working with a brand as a blogger! These are things I would of loved to have known, so I hope they help x

15 responses to “What To Know When Working With A Brand As A Blogger”

  1. Angie says:

    As always another great post! I have yet to work with any brands but I have received emails that are suspicious so I try and look out for those. And I hope I will get to work with a brand soon! Thanks for the great tips Kara!

  2. Pallavi says:

    I agree with these tips and they will be really helpful for someone who is just getting in blogging. I’ve been contacted by many scam companies and it’s really important to do your research before accepting every offer x


  3. E says:

    A very interesting post Kara! I have been on Instagram for almost a year but just 2 months with my blog and all your recommendations are a good help to me. When I collab with a brand I try to do all the content mine, I mean, I did that kind of “Wishlist” because I saw a few interesting pieces to show but when I wrote the article I add to it some online shopping recommendations and not only “this is my list, bla, bla, end” I also recieved emails like “post this article and earn x” and I always refuse them, my blog is mine with my content and not a content created by someone is not me (and in this case, I found that article repeated in a lot of post and blogs).
    Actually, your post made me reflect hehe
    A lot of kisses,

    • Kara Callahan says:

      Thank you E! I actually loved the way you did your post that included the “wishlist”, because it had some really useful tips! I also receive emails about others posting on my blog and I have the same outlook as you. There’s no satisfaction or feeling of hard work when someone else writes something for your blog. For someone who has only been blogging for 2 months you are doing amazing! x

  4. Dasynka says:

    These tips are all useful and real, the same thing I think when collaborating…
    Love your outfit and wish you great future collars 🙂

  5. Kate Winney says:

    Such a interesting and insightful post!
    I also ADORE that hat!

    Kate xx

  6. Stacey says:

    These are all great things to keep in mind! I’ve been blogging for almost 6 years now but only turned my blog into a business in the last 2 and a half and these are all great things to pay attention to. I had a giggle at the wishlist thing because I know exactly which companies you’re talking about LOL – I’m also not into doing them for my blog as well.

  7. These are really interesting points, thanks for highlighting them!

    Heather xx

  8. Megan says:

    Awesome post! As a new blogger I know next to nothing about working with brands so these are some good things to remember for in the future!

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Hi There!

I’m Kara Callahan, a 22 year old blogger with a camera in one hand and a book in the other. This is my lifestyle blog where I share life’s simple moments, tips + inspiration, slow living, blogging tips, travel photo diaries, book recommendations, and more with a few outfits in between. I hope you get some inspiration and happy reading!