Tips For Writing Instagram Captions


Most of us can agree that the hardest part of posting on Instagram is coming up with a caption for a photo. Should it be short and sweet or long and wordy? Does it have to relate to the photo? I know I’ve once spent over 30 minutes just trying to write a caption for Instagram. It can be frustrating when you have such a great photo to post but no words to go along with it. After posting regularly on Instagram for almost two years, I have become better at writing captions (although there are still days where I have no words), so I thought I would share some of my tips for writing them with you!


The caption doesn’t have to relate too much to the photo

I always look at Instagram captions as the add on to a beautiful photo. They can relate to the photo itself, but they don’t necessarily have to. You can write a little bit about the photo, or just talk about something that is completely different. My go-to method is at least 20% of the caption is about the photo itself, and the rest about whatever I want to share that day. But it’s 100% up to you!


Be Personal

The captions of your Instagram posts are where people can get to know more about you or the photo you posted. It’s a great place to share looks into your daily life, so try to be personal when writing them. Keep in mind that it’s important that you only share what you’re a comfortable with. You don’t have to share everything in your life online, but sharing the bits you are okay with helps build connections with others and start a mini conversation in the comments of your photo.

Talk About Something You’ve been loving recently

One of my go-to tricks for writing Instagram captions is to talk about something I’ve been loving recently. If it’s a outfit photo I’ll talk about the fashion item or trend I’ve been loving, and go from there. You can do this for beauty/skincare items, books, movies, or anything else under the sun.


Share some advice, motivation, tips

Social media is a great place to get motivation and inspiration, so share some of your own. You can share tips on college, work, beauty, fashion, food, life, etc., motivation for achieving goals and having a productive day, and anything else you have to inspire others.


Be You

With there being millions of Instagram accounts, it’s important to just be you. Over time you’ll develop a writing style which will make writing captions easier. Just stay true to yourself, and people who love what you’re creating will find your account.


And those are my tips for writing Instagram captions! There are no rules, so have fun, build connections with others, and stay true to your content. Also feel free to say hi over on Instagram, which you can find me here!

10 responses to “Tips For Writing Instagram Captions”

  1. Stacey says:

    These are all wonderful tips to follow by! I think way too hard when coming up with a caption then I end up writing a decent one once I just stop thinking too much about it. I love captions that are relateable and show personality in them as well <3

    • Kara Callahan says:

      Thank you Stacey! I do the same thing, when I think too much about the caption nothing comes to mind, but once I wait a little bit it just flows out naturally x

  2. E. says:

    I needed this tips for writing IG captions! Sometimes, when you post everyday, you don’t know what to write hehe
    Sometimes I try to write some question to generate opinion or debate in my coments.

    • Kara Callahan says:

      I’m glad the tips could help! It does get hard to come up with a new caption every day, but asking questions is always a smart idea! It’s all about starting a conversation x

  3. I always have a huge mind-bank when I go to writing instagram captions so this post was a huge lifesaver for me – thanks for sharing such brilliant tips!!

    Heather xoxo

  4. Sandra Raju says:

    I always try and find apt captions for my Instagram images. But then there are days when I just can’t seem to come up with any. So I turn to quotes that mean something to me. They seem to work. 🙂

    • Kara Callahan says:

      Quotes are a great idea for captions! I often find new ones that I love from people’s Instagram captions x

  5. Kim says:

    This is great advice. For the longest time, I would just avoid posting photos until I could come up with a caption. Then a week goes by without putting a photo up and everything gets backed up and it’s just a big mess hahah. Lately, I have been personal in my captions and even if they’re not the most witty, I’m proud of them anyways. I like that you emphasized that point in your post!

    Simply Lovebirds

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