Most of us can agree that the hardest part of posting on Instagram is coming up with a caption for a photo. Should it be short and sweet or long and wordy? Does it have to relate to the photo? I know I’ve once spent over 30 minutes just trying to write a caption for Instagram. It can be frustrating when you have such a great photo to post but no words to go along with it. After posting regularly on Instagram for almost two years, I have become better at writing captions (although there are still days where I have no words), so I thought I would share some of my tips for writing them with you!
I always look at Instagram captions as the add on to a beautiful photo. They can relate to the photo itself, but they don’t necessarily have to. You can write a little bit about the photo, or just talk about something that is completely different. My go-to method is at least 20% of the caption is about the photo itself, and the rest about whatever I want to share that day. But it’s 100% up to you!
The captions of your Instagram posts are where people can get to know more about you or the photo you posted. It’s a great place to share looks into your daily life, so try to be personal when writing them. Keep in mind that it’s important that you only share what you’re a comfortable with. You don’t have to share everything in your life online, but sharing the bits you are okay with helps build connections with others and start a mini conversation in the comments of your photo.
One of my go-to tricks for writing Instagram captions is to talk about something I’ve been loving recently. If it’s a outfit photo I’ll talk about the fashion item or trend I’ve been loving, and go from there. You can do this for beauty/skincare items, books, movies, or anything else under the sun.
Social media is a great place to get motivation and inspiration, so share some of your own. You can share tips on college, work, beauty, fashion, food, life, etc., motivation for achieving goals and having a productive day, and anything else you have to inspire others.
With there being millions of Instagram accounts, it’s important to just be you. Over time you’ll develop a writing style which will make writing captions easier. Just stay true to yourself, and people who love what you’re creating will find your account.
And those are my tips for writing Instagram captions! There are no rules, so have fun, build connections with others, and stay true to your content. Also feel free to say hi over on Instagram, which you can find me here!
I’m Kara Callahan, a 22 year old blogger with a camera in one hand and a book in the other. This is my lifestyle blog where I share life’s simple moments, tips + inspiration, slow living, blogging tips, travel photo diaries, book recommendations, and more with a few outfits in between. I hope you get some inspiration and happy reading!