The new year is quickly approaching and most of us are off for the holidays. Although this is the perfect time to relax and reflect on the past year, it also is the perfect time to get your blog ready for 2019! The start of the new year is a great time to make a few changes and updates to your blog, but it can be hard to figure out where to start. So to help, here are some things you can do to get your blog ready for the new year ahead!
Spend some time going through your older blog posts and see if any of your newer blog posts that are similar topics can be linked. This helps drive traffic to your newer posts and gives your blog readers more valuable information and tips!
Although SEO (search engine optimization) can be a scary term, it actually is important for your blog. There are many different articles out there that explain how to best improve your SEO based on the blogging platform you’re using (Blogger, Wordpress.com, etc). If you are a self-hosted blog on Wordpress.org, then I would highly suggest the Yoast SEO plugin! This allows you to put in a keyword for your post that helps your post show up when someone searches that keyword. It will also tell you how good the keyword you used is, how readable your post is, and let you put in a little snippet of what people can read on a search engine before clicking the link to your blog post. Overall it just makes SEO simpler and all of these features come with the free version!
For the new year give your blog’s About page a refresh. Give the page a read and update any information that needs to be changed and see if there is anything else you want to add. It also is a good idea to update the photo you have of yourself on the page, depending on how old it is. And if you don’t have an about page, then create one!
Take time to see how well each method you use to promote your blog posts actually works. Look at analytics to see how many people click over to your blog. This will give you an idea on which social media sites to spend more of your time in the new year promoting your posts on and which ones to spend a little less time on. It’s also a good idea to try something new, which could be mastering a new social media site that you don’t use as often or starting an email list, as it may be the key to driving more traffic to your blog!
Spend a day or two brainstorming a bunch of different blog post ideas that you may potentially want to create in 2019. Section them off based on the main categories you like to blog about (lifestyle, fashion, beauty, etc.). Even if you think you probably won’t do a post on it, write it down anyway! You never know if later you come up with another idea based off of one you wrote.
Planning in advance is always a good idea, especially for the new year. Once you have a long list of ideas, put them on a calendar and plan when each post will go up for the month of January. Keep on top of this by planning each month in advance.
And lastly, for the new year, create some measurable goals for your blog! This can be anything from increasing blog reads to a certain number, increasing comments, to posting more times a month. Just be sure to push yourself but don’t be too hard on yourself at the same time. All that matters is that you try!
And those are some things you can do to get your blog ready for the new year! Just remember that like with everything in life, hard work and time will make your blog grow. Just create what makes you happy and the rest will fall into place. I hope you all have an amazing 2019 and happy blogging!