A Chat About Authenticity When Creating Content Online


Authenticity is a word that is used a lot when it comes to blogging and creating content online. It can be so easy as a blogger to sometimes wonder if you are being 100% authentic, especially if you are an overthinker like me. I thought I would share some thoughts on authenticity when creating content online + a few hopefully helpful tips to remember!

It doesn’t mean you can never change

Being authentic doesn’t mean that you can never change. Your style, what you write about, what you photograph, your opinion on something, or the type of content you create can change. We are always evolving and it would be boring if we all stayed the same for most of our lives. You are never the exact same person you were yesterday, so it’s okay to change.

You don’t have to share everything

Just because you don’t share everything online doesn’t mean you are not being authentic. There is no rule that you have to share every part of your life online to be “real” or “authentic”. All that matters is that you are honest about the things you do share.

Take inspiration from others but make it your own.

One of the best things about social media and blogs is the endless amount of inspiration you can get. There is nothing wrong with taking inspiration from others. But it is always best to try to put your own style and touch to it to make it your own. You can like the style of someone else’s content, but that doesn’t mean you have to create in that same exact style. Spend time figuring out what your style or aesthetic is. And if your style is similar to someone else’s, that’s perfectly okay! Just make sure you are doing what you genuinely love.

Create what makes you happy

It’s so important to stay true to who you are and to do and create what makes you happy. There will always be someone out there who will enjoy what you create. So you might as well stay true to yourself.

Just remember that authenticity wins in the long run and that only you can determine what is authentic + genuine for you!

30 responses to “A Chat About Authenticity When Creating Content Online”

  1. Yvonne says:

    I loved reading this post and I so agree with you! This outfit is simple and chic. I love how comfortable it looks!
    xo Yvonne

  2. Love this casual summer look! I agree with your tips. I think doing what you love is the most important because that’s always authentic.

  3. Lovely says:

    You look beautiful in this outfit Kara, simple yet very put together! Love the post and agree also with doing what you love is the most important.

    Lovely Amusan

  4. Jenny says:

    Great advice Kara, my blogging style has changes so much over the years I’ve even changed the name of my blog and created new ones! The older you get the easier being authentic comes anyway 🙂

    Jenny | Local Leo

  5. Allie Mackin says:

    Many interesting points here. I had an in-depth conversation recently with a fellow blogger about not sharing everything. I see my blog as a job in a way and when I am at work I don’t share everything so I don’t on my blog.

    My blog is part of me, but it is not the whole picture. There is no need to share everything. It is your space to do with it what you will.

    Allie of

  6. Radi says:

    I like it… it’s nice to keep these points in mind. Most definitely be you and do what you love! 🙂

  7. Mica says:

    What a cute polka dot skirt! Good points about authenticity too – I think it’s important to be private online, but there is still so much you can share without losing your authenticity! 🙂

    Hope you’re having a great start to your week 🙂 It’s a more relaxed week this week after a busy week last week!

  8. Jacob says:

    Articles like this needs to be put out more. Thank you for sharing

  9. Hello
    I also agree with you, I think we can change tastes the taste evolves !! And, I also don’t think we should say everything, there is always something that is just ours. I often get inspired in photos that I see on insta, I confess !!
    As for your look you are very classy.

  10. Missy May says:

    Authenticity is very important and I love all these tips shared, Kara. You’re right about seeking inspirations, but making it your own. Being one’s self and doing what works for em is paramount.
    You look great. I like the comfort.

  11. Kathrin says:

    I think that’s a great post and you made some great points!

    I also tend to overthink things and being shy, I’m afraid that I’m not sharing enough while also being worried that I’m sharing things no one will care about. Thank you for all your wonderful tips.

    Kathrin | Polar Bear Style

  12. cate says:

    such a great post to read. you’re right when you write on how authenticity can be felt. It is absolutely true how we can change our way of blogging with time and how we should write about what we are passioned about because it makes the real difference!!

    ps. i followed you on bloglovin since i don’t want to miss any more posts from you! (:

    Cate // 35mminstyle

  13. sepatuholig says:

    indeed dear, well put!
    ig @grace_njio
    other ig @wonky.pots

  14. Quinn says:

    Yes, yes, yes to all of this! It’s difficult to be authentic online – not talking with someone in person makes it so much harder to get to know your audience AND be yourself. The sharing balance is such a struggle – would love to see another post expanding on this, Kara!


  15. Anastasia says:

    YES to everything you said and may I please say how much I hate copycats!

  16. It’s really interesting! And I love your polka-dot skirt!

  17. E says:

    It is a deep discussion hehe I think that “everything” is invented, or created, but the important think is that we try to give in our online content our own vision about it (fashion, travels, beauty…whatever)
    I agree with you too that it is so important to be happy and enjoy what we are creating even now when algorithms and all these changes in blogs and social media are happening and it is so easy to feel that you “work” for nothing.

  18. Maria says:

    This was so interesting. I especially agree with: take inspo from others but make it your own. Yes, I’m constantly influenced by other bloggers, but I always make sure that I always make it my own. I wouldn’t feel right to completely copy someone else content.

  19. Dheera says:

    Wow, that’s a great post and I so agree with you, especially on creating and enjoying what makes you happy! I love your polka-dot skirt its perfect for summer.

  20. I also agree with you we can change your opinion or tastes and that does not mean that we lose authenticity we can, yes, evolve !! I also get inspired by photos that I see but never do the same !! I like to talk about the issues that disturb me and I also like humorous posts !!

  21. Ivana Split says:

    These are all great tips. I agree that there is nothing wrong with changing the way our blogs are, we are all constantly changing so it is normal for our blogs to reflect that, it doesn’t mean we are not being authentic.
    I like your tip about getting inspiration but making it our own, that is the difference between getting inspired by someone/something and copying someone/something…
    You touched on another important subject: the amount of things people share. I feel that a lot of people share everything in an effort to be authentic… and it makes them feel drained…..Finally, Ireally like your tip about doing more of what we enjoy….creating something that we love, that’s the best way to be authentic.

  22. Olga says:

    Such an interesting post! Thanks for the tips!

  23. Gabrielle says:

    I always find this such an interesting topic to discuss and read about! You’ve mentioned some really good points in this post, particularly that being authentic doesn’t mean you can’t change and evolve over time – the two can exist simultaneously! 🙂 x

  24. Margot says:

    I think create what’s make you happy is the most important one.
    Such great tips.

  25. Nancy says:

    I feel like authenticity is something we keep bringing up because people tend to lose it over time when they get clouded with all of the $$ being thrown around. I feel like it is important that we are honest and transparent, otherwise, the moment someone realizes we weren’t being either, we lose all credibility and no one wants to pay attention anymore. Thanks for sharing these positive vibes.

    Nancy ♥

  26. Simone says:

    Love reading your thoughts! Being authentic is important to me as well. I would never wear or do something if it doesn’t fit me.

    xx Simone
    Little Glittery Box

  27. Anna says:

    100% agree – you´re never the exact same person you were yesterday and it’s okay to change! I read my first posts today and I can´t believe it was me at some point lol And the most important thing we all tend to forget – do what makes you happy! Thanks for the reminder, really enjoyed your post!


  28. Jamila says:

    Awesome advice in this post! I had been grappling with finding my authentic voice for a while but after I cut out all the distractions and honed in on my purpose, everything I needed to do for my blogging journey became crystal clear to me! –

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